Privacy Policy

What we collect

If you join the mailing list, we collect your email address (and any optional name field you choose to provide).

Why we collect it

To send you The Last Route release notifications and occasional reader updates.

Analytics

We use Google Analytics (GA4) to understand how visitors use this site — for example, which pages are popular and how people find us. Google Analytics uses cookies to collect anonymous usage data. No personally identifiable information is shared with Google. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Cookies

This site uses a cookie consent banner to record your preferences. We use the following cookies:

• Cookie consent — remembers whether you have dismissed the consent banner.
• Google Analytics — anonymous usage statistics (see above).
• MailerLite — used on the mailing list sign-up form to prevent spam (reCAPTCHA).

Third-party services

This site uses MailerLite to manage our mailing list and Google reCAPTCHA to protect sign-up forms from abuse. These services may set their own cookies. We also use Google Fonts to serve typefaces. By using this site, you acknowledge that data may be processed by these providers in accordance with their own privacy policies.

Data processing

Heppe-Smith Publishing is part of VitaVerse LLC, registered in Wyoming, USA. If you are based in the EU/EEA, please note that your data may be transferred to and processed in the United States. We rely on your consent (given when you subscribe or accept cookies) as the legal basis for processing.

Unsubscribing

Every email includes an unsubscribe link. You can also request removal by emailing info@heppesmithpublishing.com.

Your rights

You have the right to access, correct, or delete the personal data we hold about you. To exercise any of these rights, email info@heppesmithpublishing.com.

Contact

If you have any questions about privacy, email us at info@heppesmithpublishing.com.

Last updated: 8 April 2026