William Smith

Practical nonfiction on AI, copywriting, time management, and property investment, written by an ex-forces operator turned author.

Headshot of James Heppe-Smith

Before he was an author, William Smith spent a career in the armed forces (deployments across Germany, Poland, Kosovo, Iraq, Kuwait, and the UK), then moved into business, building several entrepreneurial ventures and working in HR and international tax law for a UK-based firm. He relocated to Northern Cyprus in 2019 and began writing during the Covid lockdowns.

William writes practical nonfiction for entrepreneurs and operators: AI strategy, direct-response copywriting, time management, and property investment. Books built to be applied, not just read. Start with Less Hustle, More Millions.

Business & entrepreneurship

Less Hustle, More Millions cover

Less Hustle, More Millions

Build wealth with leverage, systems, and smarter models (not 60-hour weeks).

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Unleashing the 25th Hour cover

Unleashing the 25th Hour

Time-mastery strategies for restructuring how you work.

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AI-Powered Leadership cover

AI-Powered Leadership

Integrate generative AI into strategy to drive innovation and advantage.

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AI, copywriting & marketing

The AI Copywriting Blueprint cover

The AI Copywriting Blueprint

Use free AI tools to generate marketing copy and scale lead flow.

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Direct Response Copywriting

Copy skills for a profitable, location-independent side hustle.

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Increasing Traffic to Your Blogging Website Using Pinterest cover

Increasing Traffic to Your Blogging Website Using Pinterest

A practical Pinterest playbook for bloggers.

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Real estate & investing

Property Rental Mastery cover

Property Rental Mastery

Rental-property strategies for long-term wealth and passive income.

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Real Estate Success

Opportunities, strategies, and deal evaluation for investors.

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Dubai's Off-Plan Property Goldmine cover

Dubai's Off-Plan Property Goldmine

Finding and assessing off-plan opportunities in Dubai.

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Off-Plan Property Investment in Istanbul cover

Off-Plan Property Investment in Istanbul

A guide to spotting promising developments and managing risk.

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Off-Plan Property Investment in Southern Turkey cover

Off-Plan Property Investment in Southern Turkey

Evaluating and entering a regional off-plan market.

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Discovering Northern Cyprus's Off-Plan Property Potential cover

Discovering Northern Cyprus's Off-Plan Property Potential

A framework for assessing local opportunities.

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